Rémy Martin looks to bring mystery back to luxury sector with John Malkovich film that won’t be seen for 100 years
The film, produced by the Rémy Martin-owned brand, envisions earth 100 years from now and won’t be released until 2115. ‘100 Years – The Movie You Will Never See’ was inspired by the century it takes to create each decanter of cognac.
To ensure the film remains secure until its premiere on 18 November 2115, the film was placed in a safe that will open automatically at the correct time. One thousand guests from around the globe received an invitation to give to their descendants to attend the premiere of ‘100 Years’ in Cognac, France.
The brand’s global executive director Ludovic Du Read full story ›
Source: Marketing Week
