Rémy Martin opens up 'new chapter' to appeal to multi-talented consumers
Rémy Martin is set to launch a new campaign that represents a shift in strategy for the cognac brand to focus on individual’s multiple talents.
The new activation is aimed at consumers who don’t define themselves by one talent or skill but a variety of passions and abilities. Running with the tagline One Life/Live Them the campaign is fronted by two-time Academy Award nominee Jeremy Renner to drill home the brand’s appeal to those will various talents.
The 60-second ad will first launch in the US on 2 November followed by a print and OOH campaign featuring Renner, digital concept Read full story ›
Source: The Drum
