By Leonie Roderick

Launched in the UK yesterday (2 November), the campaign’s slogan ‘One Life/Live Them’ aims to highlight that today’s consumers are not defined by one talent or skill and should be applauded for their many passions. These multi-talented millennials are labelled by the brand as “the slash generation”.

The campaign includes a 60 second ad featuring US actor Jeremy Renner, who also claims to be a producer, singer and renovator. It will include a print and OOH campaign, digital display, as well as behind the scenes footage that will be promoted on the brand’s social media channels.

The brand is launching an ad Read full story ›

Source: Marketing Week