By Ishbel Macleod

Renault has turned to Knight Rider as its New Trafic vehicle launches this week.

The global campaign, handled by We Are Social, focusses on a video featuring ‘everyday hero’ fictional character “Michael Craftsman”, based on David Hasselhoff’s Michael Knight.

The film will be published in English with subtitles available in multiple languages, as the campaign rolls out in 15 markets including France and Germany.

Sandrine Plasseraud, managing director at We Are Social France commented: “We have been working closely with Renault France for some time, and are delighted to now be working with Renault worldwide. This campaign has allowed us to demonstrate our Read full story ›

Source: The Drum