By Gillian West

Renault UK’s crossover Captur model takes centre stage in a series of idents supporting the brand’s sponsorship of The Jonathan Ross Show on ITV.

The series of idents, create by Publicis London, link the Renault Captur’s spirit of adventure to the show’s guests and their incredible stories through the ‘Get ready for an interesting ride’ strapline.

The spots introduce three colourful and adventurous characters who act out everyday scenarios with a twist, such as a spaceman walking his dog on the moon, a pilot trimming a cloud into a moustache and a deep-sea diver being helped with his shopping by a giant Read full story ›

Source: The Drum