By The Drum

Despite the ongoing increase in media spend invested using adtech, the number of advertisers confident that it delivers a return on investment is on the wane (95 per cent to 86 per cent), according to research published today (12 September).

That’s the key takeaway contained in the second annual report on perceptions of marketplace quality in programmatic advertising from ExchangeWire Research and OpenX, which also noted the past year has also seen a decrease in the risks associated with programmatic trading, such as poor quality inventory – a 17 per cent reduction over the last 12 months. Therefore, the overall deflated Read full story ›

Source: The Drum