By Ishbel Macleod

Over three quarters (79 per cent) of senior communication professionals at leading organisations in the EMEA region view social media as a clear opportunity to build better relationships with key stakeholders, with five per cent seeing social as a ‘threat’.

The ‘Reputation: with or without you’ report by MSLgroup found that 85 per cent of respondents agreed that the reputational consequences of their mistakes have become more serious with the free flow of digital information brought about by social media.

Earlier this month, fashion retailer Hawke and Co saw this for itself, as the company made rude comments to a Read full story ›

Source: The Drum