By Jane Wilson

I cringe at the overused phrase ‘personal brand’. Even on digital and social media, you’re essentially talking about good old fashioned reputation – that thing that can take a lifetime to build and a second to shatter. But whether personal brand or reputation, the same rules still apply. Trust, strong relationships, authenticity, humility and to some extent being liked all matter.

Professionals spend hours refining their online presence, building networks, growing followers and notching up likes on the Facebook bedpost. The more followers, friends and connections the greater your perceived power and influence. I’ve been guilty of weighing up Read full story ›

Source: The Drum