Research from The Drum and The Trade Desk finds programmatic video spend set to rise but hurdles still to be overcome
Programmatic spend on video is set to rocket in the next year, with over 80% of respondents to a survey conducted by The Drum in association with The Trade Desk expecting to increase budget allocated to it.
The growth in programmatic advertising spend is likely to migrate from display advertising, followed by linear TV and print, according to the new report.
The Drum surveyed 200 agency professionals with responsibility for purchasing media to gain a more detailed understanding of what clients expect from programmatic video.
The findings of this survey were then debated by an expert panel of programmatic thought leaders. Read full story ›
Source: The Drum
