By Nick Evans

Our new research, which explores the maturity of data-driven marketing in 2017, reveals that a significant data science skills gap is preventing businesses from delivering a personalised customer experience and accurately calculating ROI.

Despite nine in 10 marketers (92%) agreeing that data management is a key priority for their business, two-fifths of marketers (40%) believe a lack of data and analytical skills is preventing them from delivering effective customer relationship management (CRM) strategies.

62% of marketers say CRM is the most important skill for marketers today

Additionally, three in five respondents (62%) said CRM is the most important marketing skill in today’s Read full story ›

Source: The Drum