Retailers must avoid replicating ‘a card-based experience’ to succeed in m-commerce – PayPal head of retail Rob Harper
Retailers must improve their mobile transaction experience and move away from a “card-based experience” if they want to avoid losing consumers at the checkout, according to head of retail at PayPal Rob Harper.
Speaking at the e-commerce expo at London Olympia this morning, for which The Drum is media partner, Harper citied recent research, which found that in 2013 UK businesses lost £1.5bn in mobile commerce sales, with payment friction cited as the leading reason why shoppers abandoned the checkout process on a mobile device.
“Mobile is driving innovation in payments,” he said. “It’s not about replicating a card-based experience within a Read full story ›
Source: The Drum
