By Natalie Mortimer

Retailers and brands must offer consumers a “compelling value proposition” if they want to motivate shoppers to download apps and engage with emerging technologies such as beacons, according to senior vice president of Product at Westfield Labs Ben Taylor.

Speaking at the IPM Digital Disruption conference in London, Taylor said that to overcome the barrier that requires shoppers to voluntarily download apps, retailers must make it clear what is on offer in a simple way.

“There needs to be a compelling value proposition,” he remarked. “The consumer has a multitude of choices, and we need to collaborate with retailers and ensure that Read full story ›

Source: The Drum