By Seb Joseph

Retailers are starting to experiment with why they use bricks and mortar stores, adapting the pop-up store concept to treat their physical presence with the flexibility they would an online campaign.

Pop-up stores are no longer just for challenger brands looking to disrupt the high street. Google, Microsoft, Marc Jacobs are getting on the trend as they look to adapt to shoppers shifting demands from the retail experience. All three retailers have worked with Appear Here, a media owner built on the proposition of helping brands find short-term retail space.

“It’s about landlords being able to fill their short pauses,” said Appear Read full story ›

Source: The Drum