By Kyle O'Brien

Location-based advertising company Retale has acquired Out of Milk, the most popular shopping list app in North America on the Android platform, with close to 10m downloads.

Retale, a Bonial.com company, is the leading US location-based mobile and digital company that conveniently connects shoppers with their favorite retailers and brands locally and essentially serves as an electronic circular without the hassle of print. By acquiring Out of Milk, Retale gets a top-rated app with a core of engaged shoppers that also delivers on Retale’s core mission of providing mobile products and services that meet shoppers’ needs at Read full story ›

Source: The Drum