Retargeted ads deter 55% of people from buying, says InSkin and Rapp Media report
Retargeted ads have been found to deter more than half (55 per cent) of UK consumers from buying products or services, according to a study from InSkin Media and Rapp Media.
The report ‘Familiarity, Frequency and Fine Lines’ was conducted across 1,600 people aged 20 to 60 in the UK, and revealed that only 10 per cent of respondents said they are more likely to buy something after seeing the same ad repeatedly online.
More than half (53 per cent) also said that online ads are of interest initially, but the more they are repeated the more their interest turns to frustration Read full story ›
Source: The Drum
