By Jessica Davis

As an industry first, Revlon Professional UK has launched a brand update and industry alert service on messaging app WhatsApp, in its first campaign led by creative agency Cult Ldn.

Leveraging WhatsApp’s broadcast list functionality, the initiative aims to establish the most creative and collaborative network of hair professionals by delivering bitesize brand updates, industry alerts and interactive challenges direct to users’ fingertips via the messaging app.

With email fatigue reaching an all-time high, WhatsApp provides an innovative platform through which to engage salon owners and stylists on a 1-2-1 basis via their mobile device, which they access throughout the Read full story ›

Source: The Drum