Revlon restructures business as it struggles to compete against L'Oreal and Estee Lauder
Revlon has introduced a new organisation structure build around its global brand teams as the embattled beauty company continues to compete more effectively in the competitive sector.
Revlon will organise to a new brand-centric structure, built around four global brand teams, Revlon, Elizabeth Arden, Fragrances and Portfolio Brands, designed to focus on building brand equity and win over beauty consumers.
The new structure comes as Revlon looks at alternative ways to win against its larger competitors L’Oreal and Estee Lauder. Last September it acquired Elizabeth Arden in the hopes of leveraging the $3bn company’s diverse portfolio, that includes beauty tools and Read full story ›
Source: The Drum
