Revolution in the making: How advertising will be reshaped in the next 40 years
By Andy Oakes
The Drum’s head of content Andy Oakes interviews tech giant Jag Duggal, SVP of product at Quantcast, about the changing shape of the modern advertising industry.
140 meters above London streets at the top of CentrePoint, Jag Duggal states the idea that we are “four years into what will be a 40-year revolution of how media is bought and sold”. Duggal is no stranger to the world of media revolutions; however, he is careful to point out that not every revolution takes off.
“When I started at Google my remit was ‘build AdWords for radio’…which was not a great success.” Duggal Read full story ›
Source: The Drum
