By Seb Joseph

Ribena has tasked J. Walter Thompson (JWT) London to refresh the brand in a way that broadens its appeal to new customers.

Further details on the brief are scarce with JWT currently working away at potential ideas.

Change for Ribena has been coming since it was sold by GlaxoSmithKline, alongside Lucozade, to Japanese consumer goods company Suntory in 2013. Suntory has bided its time with Ribena with the biggest push focused on a £5m campaign last June to try and differentiate the Ribena Plus variant from the core drink.

Hannah Norbury, marketing director for Ribena, said: “We are very Read full story ›

Source: The Drum