By Gillian West

Ribena’s iconic blackcurrant characters are back for the first time in three years as the squash brand invests £2.5m to promote its core range.

Running for four weeks from the beginning of September the new TV advert seeks to drive relevance and front of mind awareness among both new and existing shoppers. In addition to TV, the £2.5m investment also includes outdoor advertising and shopper activation running from October. The brand’s latest launch, Ribena mango and lime squash, will also be included in the OOH push.

Hannah Norbury, Ribena marketing director, commented: “This renewed support for our Ribena core range is set Read full story ›

Source: The Drum