By Minda Smiley

Kellogg’s Rice Krispies has rolled out a spot that highlights all of the different holiday treats one can make with its 87-year-old cereal.

Created by Leo Burnett, the spot is called ‘How many ways can you snap, crackle, pop?’ and features the brand’s iconic trio of characters as they interact with reindeer, gingerbread men, and turkey Rice Krispie treats.

The aim of the campaign is to “reintroduce the tradition” of making and decorating Rice Krispies treats to both kids and parents.

According to the agency, this video marks the first time that 3D versions of Snap, Crackle and Pop have appeared on screen.

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Source: The Drum