Rimmel moves with the times and changes famous strapline to reflect people’s right to self-expression
Beauty giant Rimmel has shed the famous ‘Get the London Look’ strapline that has become so tied to the brand in favour of what it has dubbed a “subtle, yet powerful” change to reflect a time in history where people are being more expressive.
And it is, subtle. Now Rimmel is urging people to ‘Live the London Look’.
“We want move accordingly with our consumer [and] they don’t want to be told what to do, they want to have a dialogue,”Montse Passolas, vice president global marketing at Rimmel London & Manhattan at Coty, recently explained to The Drum.
“So by making this change Read full story ›
Source: The Drum
