By Gillian West

With the 2016 Olympic Games but hours away here’s hoping Team GB can emulate the success its emotive ‘#IAmTeamGB’ push from Camelot has had in The Drum’s Creative Works Rio special.

Created by ITV Creative and ITV AdVentures, with production from ITN Productions and Art&Graft, the animated campaign shows the transformative power National Lottery funding has had on British sport.

Debuted mid-July, the 40-second spot sees lottery tickets and scratch cards unearth themselves from trouser pockets and from under fridge magnets to form a flock that travels the length of the country. As the flock swoops over the Angel of the North, Read full story ›

Source: The Drum