Rise in smartphone and tablet radio listening drives BBC Radio 6 Music to highest ever audience, Rajars reveal
Radio listening via a smartphone or tablet app helped drive BBC Radio 6 Music to its highest ever audience in the third quarter of 2014, according to latest figures.
The digital-only station – which was saved from closure in 2010 after a backlash – recorded 1.99m listeners in Q3 2014 according to Rajar figures, and more than a quarter (27 per cent) of listening came via a smartphone or tablet app, a record much higher than the industry average of 6.4 per cent.
Meanwhile, BBC Radio 4 (including 4 Extra) improved its reach by 1.2 per cent to 10.9m, overtaking BBC Radio Read full story ›
Source: The Drum
