The extraordinary power of digital technology, robotics, algorithms and all the machine-led tools that have transformed the media industry is something of a double-edged sword. At least that’s the message that has emerged from the new Rise of The Machines report, co-authored by Omnicom agencies TBWA and Hall & Partners.

On the one hand, they allow us to know our audiences better, sell more products more effectively and enhance our brands with extreme rapidity. But just as that power is liberating, so it can provoke extreme reactions – fear, intimidation and bewilderment. What will the age of the Read full story ›

Source: The Drum