By Minda Smiley

Mondelez’s Ritz and Trident brands helped the US Women’s soccer team celebrate their World Cup win on Friday 10 July as the players were honored with a ticker-tape parade in New York City.

As the official snacks of US Soccer, the brands sponsored four parade floats and offered free samples to fans. It also gathered messages of support on social media and put them on branded Ritz and Trident confetti.

The events are part of Mondelez’s ongoing ‘#PassTheLove’ campaign, which the company said is its largest multi-brand push. For the past two years, its snack brands have supported both men and women’s Read full story ›

Source: The Drum