RNLI kicks off second Beach Smart campaign with catchy music video
The Royal National Lifeboat Institution (RNLI) is going for an older audience with a humurous animated music video that forms the crux of its second annual Beach Smart campaign.
The charity has previously focused on reaching toddlers but is now concentrating its marketing on 8 to 11 year-olds.
The ‘Hold Tight, Hand Up’ campaign follows last year’s drive, which saw the charity hand out wristbands to younger children to help keep them safe on the beach. For 2015, RNLI is promoting the importance of holding on to a bodyboard when kids get into trouble in the water.
Source: The Drum
