By Natalie Mortimer

The Royal National Lifeboat Institution is preparing to roll out an integrated summer marketing campaign it what the charity is hailing as it’s most ambitious to date.

The Beach Smart drive, which aims to raise awareness around safety at the seaside, will launch on 24 July with targeted display advertising, an online game and a bespoke microsite, before rolling out with additional direct mail, outdoor, press and experiential activity across the peak summer months.

Aimed at children and families a Beach Smart game, which will be hosted online, will be used to start an ongoing dialogue with parents by encouraging them to Read full story ›

Source: The Drum