By Stephen Lepitak

The wonderful and macabre world of Roald Dahl is set to reignite as the world famous author’s literary estate aims to bring together his diverse range of works under a unifying brand for the first time having appointed Sunshine Agency to develop and evolve its proposition and branding.

The appointment of the London-based creative agency will see it charged with establishing three core principles across the estate for the writer of many beloved children’s books such as Charlie and the Chocolate Factory, Fantastic Mr Fox and The Witches. The revamped branding will ultimately lead to a raft of new adaptations on Read full story ›

Source: The Drum