By Michael Feeley

Robinsons Brewery has implemented a new ‘mobile-first’ digital platform, designed and developed by Mando Group.

This new site represents a marked change in the way that Robinsons promotes its many offerings. The Stockport-based brewer has invested in the experience management tool Sitecore, allowing for a personalised website experience depending on the viewer’s browsing history and preferences. Robinsons can now track visitors across multiple channels including mobile, tablet, desktop, e-mail, and social media, allowing them to control audience experiences in the most relevant, timely and engaging way.

The website simplifies complex customer journeys for each of their diverse audiences, bringing together Read full story ›

Source: The Drum