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Robot, you're fired: Why the man-machine collaboration is key to programmatic creative success

on May 10, 2016 | 0 comments

By Rob Lennon

Mercedes made headlines when it announced that it was replacing robots on its assembly lines with humans, an interesting plot twist in an age when we are accustomed to reading about people losing their jobs to machines. It turns out that the robots weren’t flexible enough. They couldn’t handle the kind of detailed customization that Mercedes considers a hallmark of its brand’s quality, so they replaced the robots with humans.

Technology still has a huge role to play: these humans will operate smaller, task-specific machines, a combination Mercedes believes will deliver better results for its customers via a more cost-effective Read full story ›

Source: The Drum