By Ronan Shields

Rocket Fuel is relying on platform revenues, plus advertiser demand for Snapchat inventory to augment its revenue stream with the video sharing app naming it as a demand partner, this comes a day after it reported revenues of $90.7m for the second quarter.

The adtech outfit, which is currently under offer from Sizmek, has today (August 10) been named a Snapchat Certified Partner, meaning media buyers can use the platform to buy inventory on the popular video-sharing app including customized filters, long-form video formats, plus app install units.

Membership of the program means advertisers can also use Rocket Fuel to Read full story ›

Source: The Drum