By Doug Zanger

In the 1980s a war raged for the cola-drinking audience of the United States. Pepsi vs. Coca-Cola was one of the brand stories — not just at that time but, arguably, in brand history. Pepsi punched hard and furiously — and just about knocked Coca-Cola off its perch. It was reported that Roger Enrico, the man widely credited with the brand’s success at the time, died suddenly while on vacation with his family in the Cayman Islands. The cause of death was not immediately known. He was 71.

“Today is an incredibly sad day for the PepsiCo family, for we have Read full story ›

Source: The Drum