By John Glenday

Tennis champ Roger Federer has topped a list of the world’s most marketable sports stars, capping a strong showing for the racket and ball sport with no less than seven entrants in the top 20.

Compiled by the London School of Marketing the list calculates the brand value of sporting stars by gauging their sponsors and advertising income as a percentage of their total earnings, as well as their social media reach.

This found tennis stars led the way with Novak Djokovic coming seventh, Rafael Nadal coming eighth, Maria Sharapova coming twelfth and Serena Williams, twentieth, the latter two being the only Read full story ›

Source: The Drum