By Stephen Lepitak

Capturing the data from wearables is proving increasingly vital for those working in healthcare and pharma marketing, in order to inform how they improve the experiences of those seeking a better standard of service overall.

Having recently reported that consumers expected a similar level of service when it came to healthcare provision as they received from major service-providers such as Amazon, Forrester’s newest document examins the role of the Internet of Things (IoT) in order to improve the potential experience concurred with those findings.

The report claimed that self-diagnosis was ‘notoriously inaccurate’ but found that the evolution of wearable technology, Read full story ›

Source: The Drum