By Michael Feeley

Rollable footwear brand Rollasole is campaigning for women to take extra care of their feet during the festive party season.

Aimed at high-heeled revelers, Rollasole’s ‘Don’t Get Plastered’ message will be handled by Metropolis Digital Media and feature on London taxis in the run up to Christmas and into the New Year.

Chapter, Rollasole’s lead creative agency, commissioned London-based artist and Illustrator Ryan Todd to create the unique ad.

Matt Horan, founder of Rollasole, said: “Chapter presented us with a campaign idea that’s clever, quirky and captures the personality of our brand perfectly. They’re the perfect party accessory for women in high heels Read full story ›

Source: The Drum