By Sarah Vizard

Launching globally tomorrow (4 November), “From London with Love” kicks off with a film that shows Beckham delivering a “gift of love” to a young couple and aims to celebrate gifting as the “ultimate symbol of a connection” between two people. The campaign promotes iconic Burberry items including the trenchcoat, cashmere scarf and women’s eveningwear.

The campaign will run across outdoor, cinema and social media while the track from the film, “The Way that I Live” by Ed Harcourt, will be available to buy from iTunes.

“This festive campaign is a celebration of everything Read full story ›

Source: Marketing Week