By David Wheldon

It starts with employee advocacy. Strong leadership, clear and consistent messaging and building pride internally are all essential.

Today people look for company recommendations from those employed at the organisation, not only as a place to work but also for their products and services.

This is particularly true in banking and it’s a more effective way to build market share and loyalty than the old-fashioned method of throwing money at advertising. It is also something I did not fully understand 30 years ago.

Advocacy, as Sir Martin Sorrell was the first to say, is an evolution of advertising. You need happy colleagues and Read full story ›

Source: Marketing Week