By Rebecca Stewart

The Royal British Legion has made its first foray into pop-up retail to boost fundraising for its poppy appeal ahead of Remembrance Day.

Marking an extension of Legion merchandising from e-commerce to bricks and mortar, the charity has launched spaces in London’s Westfield and Bluewater in Kent.

The idea was conceived by design consultancy Geometry Global, which has been helping to train and support staff and agency volunteers who are participating in-store.

John Norton, head of retail trading at the Royal British Legion said: the initiative will “provide the public with another way to show their support and to raise funds” Read full story ›

Source: The Drum