By Gillian West

Royal London has commenced the next stage of its brand repositioning ‘We’re so yesterday’, which kicked off earlier this year, with a new direct response TV advert for its Over 50s Life Cover.

Created by the VCCP partnership, the advert (available to view on Royal London’s YouTube page) again features time-travelling narrator Roy who, this time, finds himself in the middle of a burning medieval village which has been struck by lightning.

As the villagers’ panic and chaos ensues Roy broaches the subject of death in the same frank, yet humorous way, he approached pensions and <a target=_blank href="http://www.thedrum.com/news/2014/05/14/royal-london-continues-its-jaunt-through-british-history-following-were-so-yesterday" Read full story ›

Source: The Drum