Royal Mail kicks off first major ad campaign for MarketReach to encourage mail marketing
The Royal Mail has lauched the first major ad campaign for its direct marketing services facility MarketReach as it looks to encourage brands to use both mail and email to communicate with consumers.
The MailMen campaign targets clients, media planning and buying agencies and combines digital, print, out of home (OOH) and direct mail. Featuring five industry executives, including MediaCom chief executive (CEO) Karen Blackett, the campaign promotes Royal Mail MarketReach’s 18-month research programme, The Private Life of Mail, which gives insight into the role of mail in people’s homes and the impact this has on advertisers’ ROI.
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Source: The Drum
