By Ben Rhodes

The would-be marketer pops up in every business and management meeting. They write the ads themselves, they always know the right media mix to use, and it can always be done cheaper… I’m sure we all know one or two of them.

The creative marketers tend to use work to hone their strategy. They often have deep relationships with agencies and spend hours in meetings discussing creative routes and ways to crack problems through the work.

Strategic marketers obsess about the agency brief. Before they commission work they want to get the strategy straight, they tend to focus more on the idea, Read full story ›

Source: Marketing Week