RSA Insurance CMO Pete Markey revealed as RAR awards keynote speaker
The man behind the ‘More Than Freeman’ campaign, Pete Markey, has been announced as the keynote speaker for this year’s Recommended Agency Register (RAR) awards.
As chief marketing officer for RSA Insurance he manages the company’s £20m marketing budget and has overseen work including the More Than Freeman campaign with VCCP.
Markey, who also leads the RSA Marketing centre of excellence, said: “I’m delighted to be speaking at the RAR awards in April. For me, these awards are really special, because they showcase the very best agencies through the eyes of the client. The RAR awards provide clients like me Read full story ›
Source: The Drum
