By John McCarthy

Rubicon Project has strengthened its direct order automation technology with the acquisition of iSocket and Shiny Ads.

The real-time ad trading platform purchased the two firms on Monday to boost its buying and selling of guaranteed deals, the mechanism which allows advertisers to sell ad space with the understanding it will muster a pre-agreed number of impressions or audience size.

These acquisitions will further extend the company’s creation of integrated solutions for automating, streamlining and managing direct buying and non-guaranteed advertising.

Frank Addante, chief executive, founder and chief product architect at Rubicon Project, said: “Automating guaranteed direct orders facilitates the buying and selling Read full story ›

Source: The Drum