By Natalie Mortimer

Rugby World Cup (RWC) has appointed UK publisher Trinity Mirror to produce its match-day programmes for the Rugby World Cup 2015 in England.

The publisher’s subsidiary, Sport Media, has been named as the official match-day programme and pre-tournament magazine licensee for the sporting event.

As part of the deal Sport Media, which is the official partner of football clubs Manchester United and Chelsea, will produce and distribute, in print and electronic format, all 48 match-day programmes, plus the official pre-tournament magazine.

The event, which kicks off on 18 September, is expected to “generate a record audience” and the bespoke publications will Read full story ›

Source: The Drum