By Thomas Hobbs

Since the end of the tournament brands have been celebrating the achievements of all the players. Dove Men+Care has released a short video championing the camaraderie of the players while Land Rover is hoping to encourage more people to take up the sport as part of its #wedealinreal campaign.

But what did the sponsors really think of the tournament, its global appeal to brands and the early exit of the host team?

O2 – Nina Bibby, marketing and consumer director

When we launched Wear the Rose during the 6 Nations in February, we set out to create a movement that would go beyond Read full story ›

Source: Marketing Week