Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Rugby World Cup: Which brands are winning at the halfway point?

on Oct 16, 2015 | 0 comments

By Thomas Hobbs

Mention of O2 and rugby fell by 88% between the Australia and Uruguay games.

The analysis, conducted by Way To Blue, found that for Heineken, 32% of interactions and mentions on social media were related to rugby between 1 September and 13 October. The beer brand is a sponsor of the Rugby World Cup.

For MasterCard that figure was 29% while DHL saw a staggering 45% of social media mentions linked to rugby. However, the latter’s score is believe to be skewed due to its association with domestic rugby as well as the tournament.

O2 falls foul of England exit

The success of the three brands is in sharp contrast to England Rugby sponsor O2, which saw Read full story ›

Source: Marketing Week