By Tony Connelly

The anguish of losing a state championship can have a profound and lasting impact for young football players, however Russell Athletic has created a compelling new short film which aims to use the poignancy of such experiences as motivation for success.

The Kentucky-based sports brand and its agency, Kansas City-based Barkley partnered with Robert Clark, the photographer of the original Friday Night Lights, to create a new campaign which aims to inspire each team to turn the one thing that haunts them from their state championship loss into the ultimate preseason motivation.

One of the six high school teams which are documented Read full story ›

Source: The Drum