Russell Parsons: Brands are better off leaving politics to Parliament
With politics, in particular the biggest question of our generation – whether Britain should remain a member of the European Union – the vast majority of brands have so far sat this one out and most likely will continue to do so.
There have been some exceptions. Thirty-six FTSE 100 companies pledged their support for the ‘remain’ campaign last week, while Ryanair launched a campaign to try to persuade people to “vote yes to Europe”.
However, there were as many observations about those that declined to reveal their position – Tesco and Sainsbury’s, and by measure of their silence the vast majority Read full story ›
Source: Marketing Week
