By Russell Parsons

The mobile-only bank is the embodiment of digital-led disruption. Thomson’s intentions for Atom as first an insight-led business with a slavish commitment to customers’ needs – a “customer-centric data business” as he puts it – and a bank second ticks another couple of marketing boxes. The insistence that everyone in the business asks himself or herself ‘what benefit does my action offer customers?’, captures the new age of customer experience perfectly.

Thomson is a serial disrupter. Eight years after the launch of Metro Bank (which he co founded), Atom is another attempt to shake up an unloved sector blighted by perennial Read full story ›

Source: Marketing Week